Performance marketing campaign celebrates Australiasian summer

An extensive library of summer content for Allbirds to use across paid and social media.

Challenge

Allbirds asked us to capture a range of summer specific content to use across online paid media and social media platforms in New Zealand and Australia.

Solution

We developed a library of footage and stills, featuring a range of Allbirds footwear in iconic summer scenarios that, while all shot in Wellington, would resonate and feel like home for both Australiasian markets.