It's pretty hard to tell someone your 'creative', it's more something you have to experience. At Wrestler we genuinely believe we've tapped into a pretty beautiful well of creativity. It's a combination of the right people, the right environment and the right clients. But hey, don't read this sales shit, just watch the goods, and judge for yourself.
Allbirds launch video
Launching a New Zealand product into an American market can be a challenge. Our comedy can sometimes go a miss and our unique Kiwi sentiment is hard to convey. Luckily for us, Allbirds oozes quintessential kiwi, and working with them was a huge amount of fun. We wanted to keep it simple, to align with the product itself, so a simple shoot with a well crafted script was all we needed. After launch, Allbirds sold more shoes in nine months than they had dreamed of selling in a year. Since this video we've contunued to tell the authentic Allbirds story with huge success both in New Zealand and the US.
Sometimes there's an idea so ridiculous you just have to see it come to life. This is exactly what happened with Timejackers. One of our creatives, Judah Finnigan has had this idea for years, and continually brought it up in brainstorms. After a while we thought it best it come to life. Absurd, yes. Genius, yes. Enjoy.
trade me Thank God it's monday
Trade Me wanted to get people excited about Monday's. We worked with Eightyone on concepting this piece, and when they asked for a 70's sitcom style theme song, we did them one better. We wrote and recorded our own 70's sitcom theme song, a beautiful collaboration between Ben and Glen.
A comedy series about a small creative advertising firm staffed by three hapless but genuine marketing wannabes. For anyone who has ever had an irritating boss, an impossible client, a production disaster, a blundered pitch, a work-related ethical dilemma or a drink too many at the company Christmas function.
Wrestler worked with friends and business partners to bring this series to life. Written and directed by Judah Finnigan and produced by the ever impressive Olivia Shanks. Shot by none other than Matt Henley and audio recorded by the wonderful Joel Ascombe-Smith. Edited by Judah Finnigan and Ben Forman.
A WOMANS GUIDE TO THE WORLD: SURFING THE SOUTH ISLAND OF NZ
With this third instalment of her series ‘A Woman’s Guide to the World’, Apolla Echino will continue to show how powerful travel can be as a way to gain confidence, push your personal limits, and live a more meaningful life. With her great curiosity as an adventurer and passion for surfing, Apolla is driven to inspire more women to be bold and follow their dreams. With the viewer as her close companion, she will show how by leaving the comforts of home and relationships, and by venturing off the beaten path, you can find your voice, shape your world view, and ultimately, transform your life.
*This project is not for profit. All music rights belong to the artists.
FRAME - A WRESTLER / THE SPINOFF PARTNERSHIP
Wrestler partnered up with The Spinoff to create a series of medium-form documentaries on social issues.