NZ POST

Challenge: Shift public sentiment towards NZ Post on social channels

Creative Nugget: Show New Zealanders that NZ Post are real people doing their best to offer great service.

Output: Creative Strategy, Social Media Strategy, Content Strategy, Creative, Production, 3 Streams of content that offer an ‘always on, evergreen’ social feed.

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The Content

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SHOTSOP

Shotsop stands for Super Helpful Opportunities To Show Our Passion. A series exploring customer complaints and addressing them head on, through a loveable character called Kevin.

 

NZ MOMENTS

A unique spin on key moments in the NZ calendar that Post has an important role to play within.


TRUMPETS

A series where we celebrate NZ Post staff and their work and role in the wider community.