Challenge: Shift public sentiment towards NZ Post on social channels
Creative Nugget: Show New Zealanders that NZ Post are real people doing their best to offer great service.
Output: Creative Strategy, Social Media Strategy, Content Strategy, Creative, Production, 3 Streams of content that offer an ‘always on, evergreen’ social feed.
Shotsop stands for Super Helpful Opportunities To Show Our Passion. A series exploring customer complaints and addressing them head on, through a loveable character called Kevin.
A unique spin on key moments in the NZ calendar that Post has an important role to play within.
A series where we celebrate NZ Post staff and their work and role in the wider community.