Wrestler worked with Tim Brown to launch Allbirds in 2016. Wrestler crafted the storyline and content that would communicate this unique idea to the world, resulting in global shoe phenomenon.

We worked with the Allbirds team to define the brand; balancing their unique kiwi sensibility with sophisticated global appeal to attract consumers from all walks of life. Resulting in a story with a kiwi core, reaching for a lofty goal of changing the world, one shoe at a time. Well maybe two shoes at a time. No one buys one shoe.


We wanted to communicate the values of a brand that's fun, not too serious and all about comfort. We capitalised on the kiwi mumble by having some fun with the subtitles too.


Allbirds started just like every startup; lean on cash. We had to be smart about communicating a big ambition, on a shoestring (see what I did there?). Tim as talent, and a small dedicated crew of professionals.

Stretch Points

What is stretch?
Allbirds Client

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