We worked with the Allbirds team to define the brand; balancing their unique kiwi sensibility with sophisticated global appeal to attract consumers from all walks of life. Resulting in a story with a kiwi core, reaching for a lofty goal of changing the world, one shoe at a time. Well maybe two shoes at a time. No one buys one shoe.

We wanted to communicate the values of a brand that's fun, not too serious and all about comfort. We capitalised on the kiwi mumble by having some fun with the subtitles too.

Allbirds started just like every startup; lean on cash. We had to be smart about communicating a big ambition, on a shoestring (see what I did there?). Tim as talent, and a small dedicated crew of professionals.