Delivereasy came to us with a challenge to help New Zealanders see the personal and collective value of choosing a meal delivery service by a New Zealand owned company. With a faceless Silicon Valley tech player attempting to monopolise this market, how can we stand out and build a bigger following?
Taking the brand presence and value proposition of Delivereasy’s competitors into consideration, we came up with an organising creative idea that no one else can claim. ‘Bringing the neighbourhood flavour’, we emphasised Delivereasy’s belonging to the local hospitality scene.
Delivereasy is a New Zealand owned company that gives more to restaurants and drivers, so we integrated creative approaches throughout the multi-platform campaign to show the audience they can rest easy when they choose Delivereasy, because this is an easy-to-use service run by people in Aotearoa who believe in fairness and community. We designed visual and verbal messaging that celebrates a shared love for food alongside a shared belief in doing right by people. Going live across New Zealand, we brought the overall story together through TV placements, posters, billboards, digital and social media.
The impact? Delivereasy is now able to show their human side to the people they want to connect with, and clarify the individual and societal benefits of choosing them over other international providers. Mmmm, delicious!
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