With NZ going into level 4 lockdown, NZ Police needed to proactively encourage the population to stay home. We teamed up with our friends at Wellington Paranormal to deliver serious messaging in comedic wrapper.
Strategy

The idea is to deliver some hard hitting messaging in a way that kiwis can easily digest. Stress levels are high and the ask is big, The NZ Police are given powers never seen in history to enforce the lockdown. In order to show the human side of Police and proactively push a positive message out there we rode the ultimate tightrope of comedy and serious messaging.

Production

Production in lockdown requires a whole new level of flexibility. We were able to quickly adapt to a splinter crew and output content on the 24 hour cycle whilst maintaining tight health and safety protocols.

Creative

Working with Wellington Paranormal to script these episodes as the weeks evolve. Real time creative and production to speak directly and relevantly to NZ audiences.


Stretch Points

What is stretch?
With
NZ Police Client

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