Goodnature's new Smart Trap is automatic, kind, safe and simple. Designed for anyone who wants to avoid or manage a rodent problem, how can we share this certified humane problem solver with everyone who wants to keep their home healthy and safe? 

Our creative concept makes a fun and compelling case for moving on from pest control methods that just didn't do the job well. In a series of short videos aimed at digital audiences, we demonstrate why the Smart Trap is the best product for people who want a rodent-free home without methods that are slow and painful, toxic, or just plain gross. We kept our point laser-focused and our scenarios universally relatable for humour and messages that make sense whether your rats and mice are in Australia, Europe, the US, or New Zealand.