Building off the creative and the idea of Wellington being personal, we wanted to create a series of vignettes that listened to Wellingtonians and explored what the city means to them. We also wanted to approach it from a high level category perspective, yet hear individual voices and their unique and personal stories as to why they work here, live here and love it here.
The budget wasn't big, so we had to come up with a way to create a lot of outputs for not a whole lot of cash. Being smart around voice over and re-using Hero imagery saved us a lot and gave us the ability to stretch the content into various outputs.
It turns out that Wellington is not one thing, it's allure is unique and varied for everyone who lives and visits here. So, why Wellington? It's Personal.
If you want to chat about a project then we're happy to catch up over a coffee, or a whisky.