November 2022
What we did
Brand building / Product promotion / Performance marketing / Film / Social

Introducing a smart and humane rodent killer to a new audience

'Time to move out' 15 second video

A cheeky product story series to drive product awareness for Goodnature’s new Smart Trap.


Goodnature's new Smart Trap is automatic, kind, safe and simple. Designed for anyone who wants to avoid or manage a rodent problem, how can we share this certified humane problem solver with everyone who wants to keep their home healthy and safe?


Goodnature’s first foray into video storytelling for product awareness, we created a fun and compelling case for moving on from pest control methods that just don’t get the job done well. In a series of short videos aimed at digital audiences across the globe, we demonstrated why the Smart Trap is the best product for people who want a rodent-free home without methods that are slow and painful, toxic, or just plain gross. We kept our point laser-focused and our scenarios universally relatable for humour and messages that make sense whether your rats and mice are in Australia, Europe, the US, or New Zealand.

'Firing the cat' and 'Breaking up with bait' 15 second videos
End card animation, 'Breaking up with bait' and 'Time to move out' 6 second videos
Poster design for Goodnature.
Poster design for Goodnature.
Poster design for Goodnature.
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A pail of rat bait sits on a bench.
A cat inspects a Goodnature trap
A curious cat sits on a chair.
A Goodnature trap.
An outdated rat trap in the bin.
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