Noho set out to make furniture that’s better for people and the planet by reusing waste materials. We turned its powerful story into a suite of high-quality assets to help launch the brand.
Noho’s revolutionary design delivers a new kind of comfort that’s good for you and our planet. With a product that has so much innovation and story at its heart, how can we most effectively tell Noho’s brand story and help it launch into the USA and New Zealand markets?
First we worked with the Noho team to develop a content funnel from brand launch through to tactical web video content. This strategy helped to define the assets required and enabled us to fine tune which key messages or storytelling approach worked most effectively for each deliverable.
Creatively, we honed in on capturing the things in life that really matter —enjoying the natural environment, time with family, or cleaning up our ocean - weaving these moments throughout our storytelling approach to ensure consistency, regardless of if an asset was brand or product focused.
To really cut through, particularly in the US market, all deliverables had high production quality to reflect Noho’s product standards and ensure the brand stood out.
We created a comprehensive suite of assets including a brand story film, product videos that showcased how the Noho chairs move and the assembly process, along with a designer interview film and a high-quality series of stills. Film cutdowns and a wide range of specs ensured the assets worked across Noho’s website and owned brand channels, and in paid for marketing.